The red seal falls on the scroll, and the elements of Ningbo are engraved with eternal marks; the melodious Yue music, "Butterfly Lovers" turns into butterflies to interpret the thousand-year romance; the clear sound of celadon, the secret color of Song Dynasty dances the elegance of the times... The 2025 Osaka World Expo in Japan enters the "Ningbo time".
On July 14, the launching ceremony of the Zhejiang Week Ningbo Day event (hereinafter referred to as "Ningbo Day") of the China Pavilion of the 2025 Osaka World Expo with the theme of "Coastal Ningbo, Sailing to the World" was grandly opened at the China Pavilion of the Osaka World Expo in Japan. In the three characteristic exhibition areas of the China Pavilion, Ningbo's ancient and modern culture, characteristic cultural tourism, modern technology and other elements gathered together, through cultural performances, intangible cultural heritage interactions, city promotion, technology exhibitions and other diversified forms, to show the cultural charm and open vitality of Ningbo as a modern coastal metropolis to the global audience.
The event is hosted by Ningbo Municipal People's Government, organized by Ningbo Trade Promotion Council, and co-organized by Ningbo Culture, Broadcasting, Tourism and Municipal Foreign Affairs Office. Nearly 100 people including representatives from sister cities such as Nagaokakyo, Masuda, Ueda, Uwajima, Himi, Japanese friendly people and business representatives, Kansai cultural and tourism representatives and media representatives will attend the launch ceremony.
Walking into the "Ningbo Smart Manufacturing, Linking the Future" industrial exhibition area, the pulse of scientific and technological innovation hits you. Ningbo's innovative achievements and practical examples in the fields of green energy, ocean friendliness, digital economy, etc. were displayed on site, demonstrating the strong momentum of the city's high-quality development. In the exhibition area, the "Ocean Partner" ecological governance plan displayed by Ningbo Jianfeng New Materials Co., Ltd. transforms marine garbage into high-value-added new materials through high-tech means, demonstrating the innovative practice of circular economy. Relying on the independently developed intelligent sorting and catalytic reconstruction technology, the project team can efficiently transform marine garbage such as abandoned fishing nets and plastic bottles into high-performance recycled materials, which are widely used in textiles, electronic consumption, new energy and other fields.
"Culture, the adhesive, makes the global dialogue on environmental protection technology particularly smooth." Ma Yiming, founder and CEO of Ningbo Jianfeng New Materials Co., Ltd., said that the cultural closeness between China and Japan, which is close to each other, has paved the way for resonance for the company's marine governance plan.
At this World Expo, companies transformed technical parameters into T-shirts and electric toothbrushes that people can touch. The recycling wisdom hidden in these daily objects allowed Japanese audiences to appreciate the technological innovation of "turning waste into treasure". And this cultural empowerment was immediate: as the only industrial representative of Ningbo at this time, Jianfeng® signed a memorandum of cooperation with Japan's Toray Industries, Ltd., and also gained cross-border cooperation intentions from public welfare organizations and brands.
"Technology speaks logic, and culture connects people's hearts", Ma Yiming said frankly that when the concept of environmental protection meets cultural heritage, not only the customer list has become longer, but the characteristics of Ningbo's "ocean city" have also gone further with these collaborations.
As a technology-based enterprise, Jianfeng®'s innovation path is highly consistent with Ningbo's strategy of building a global smart manufacturing innovation capital. The "Ocean Partner" project is a microcosm of Ningbo's implementation of the "dual carbon" goal. Its technological breakthroughs not only solve the pain points of marine pollution, but also build a closed-loop industrial chain of "resources-products-renewable resources".
This exhibition is the first city-named special day event of the China Pavilion at the Osaka World Expo, and it is also the first time that Ningbo enterprises have appeared as guests of honor at a top international exhibition. Participating in the World Expo is not only a technology display, but also a responsibility for Ningbo enterprises to participate in global governance. Jianfeng® and "Ocean Partners" can take this opportunity to show the innovative vitality of Chinese private enterprises in the field of new materials to the world, and provide a practical sample for Sino-Japanese and multilateral environmental protection cooperation.
It is worth mentioning that the Osaka Kansai World Expo attaches great importance to marine protection. One of the key exhibition halls, the Blue Ocean Dome (BOD), aims to raise public awareness of marine plastic pollution. The pavilion encourages people to reflect on how we use and manage materials, emphasizes human responsibility in sustainable choices, and explores the possibility of architectural innovation.
During the six-month opening period of the China Pavilion, each province and municipality will hold its own events, but there are not many places that hold events at the "city level". For this reason, Hikaru Nagano, Executive Director of the International Bureau of the Japan International Exposition Association 2025, specifically mentioned, "I feel the power of Ningbo City and think it is a great honor."
Ningbo Day at the 2025 Osaka World Expo showcased the city's cultural charm, technological innovation, and environmental solutions, highlighted by Jianfeng's "Ocean Partner" project, promoting global cooperation.
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